Sainsbury’s has become the first major supermarket to stop selling fireworks at its 2,300 stores across the UK.
The company said it made the decision following a regular yearly review of all its products.
Last year, a petition to ban the public sale of fireworks to protect animals, children and people with a phobia attracted more than 300,000 signatures.
Pet-owners welcomed Sainsbury’s decision with many tweeting that other supermarkets should follow suit.
A spokeswoman for Sainsbury’s declined to detail why the supermarket will no longer sell fireworks, stating that it was commercially sensitive.
Tesco and Asda said they would continue to sell fireworks.
Catherine Shuttleworth, chief executive and founder of Savvy Marketing, also said that selling fireworks was “a really expensive way of doing retail in supermarkets”.
She said: “When you go and buy your fireworks, obviously they are not on a shelf anywhere in the store. They tend to be in a glass cabinet that’s locked up and a member of staff has to go and unlock that cabinet every single time you want to buy fireworks.”